How Unknown People Are Making Crores with Influencer Marketing

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 How Unknown People Are Making Crores with Influencer Marketing


Most people have never heard these names.
They are not celebrities.
They don’t post viral reels every day.
They are not famous YouTubers or Instagram creators.

Yet according to Traxion, last year they generated massive revenue.

So what are they doing differently?

They are not influencers.

They are influencer marketers.

And right now, influencer marketing is one of the most underrated, low-competition, high-profit businesses inside the creator economy.

What makes this business powerful is not luck, talent, or fame.
It is systems, positioning, and relationships.

In this guide, you will understand:

  • What influencer marketing really is

  • Why brands need influencer marketers

  • How beginners can start from zero

  • How solo marketers transition into agencies

  • How real money is made behind the scenes

This is not theory.
This is a practical roadmap.

Let’s start from the ground level.

What Is Influencer Marketing and Why Brands Pay So Much for It

Influencer marketing is not about reels or followers.
It is about distribution and trust.

An influencer marketer is a professional middleman who connects:

  • Brands that want awareness and sales

  • Creators who already have attention and trust

Brands pay creators for content.
Creators earn from sponsorships.

So where does the influencer marketer come in?

Because creators are busy doing what they do best:

  • Creating content

  • Growing their audience

  • Managing platforms

They don’t have time to:

  • Find brands

  • Pitch repeatedly

  • Negotiate prices

  • Handle contracts

  • Follow up endlessly

At the same time, brands face a different problem:

  • They don’t know which creators convert

  • They don’t know fair pricing

  • They don’t know how to approach influencers

  • They don’t know what ROI to expect

This gap creates opportunity.

The influencer marketer fills this gap by:

  • Finding the right creators

  • Matching them with the right brands

  • Handling communication and negotiation

  • Closing deals

  • Building long-term partnerships

And for solving these problems, the influencer marketer earns a commission.

In the beginning, beginners earn commissions from creators.
Later, agencies earn directly from brands.

That shift changes everything.

How to Start and Scale an Influencer Marketing Business from Scratch

Step-by-Step Framework Used by Top Influencer Marketers

Step 1: Choose One Industry (Do Not Skip This)

The biggest mistake beginners make is chasing every deal.

Fashion today.
Crypto tomorrow.
Fitness next week.

This destroys credibility.

You must choose one industry and commit long term.

Use the 3C Fit Framework:

Curiosity
Pick an industry you genuinely want to learn.
You should be willing to study:

  • Top brands

  • Top creators

  • Market trends

Capability
Over time, ask:
What unique value can I bring?

  • Market insights

  • Creator data

  • Negotiation expertise

You won’t have this on day one. That’s normal.

Commercial Value
Not all niches pay equally.

Finance, SaaS, tech, crypto, and business creators earn higher CPMs.
Higher creator earnings = higher commissions for you.

Before finalizing:

  • Study top creators (India + global)

  • Analyze sponsorship frequency

  • Estimate brand budgets

This decision defines your income ceiling.

Step 2: Find the Right Creators (Not the Biggest Ones)

The best creators for influencer marketing are not celebrities.

Target creators with:

  • 500 to 500,000 followers

  • Strong engagement

  • Consistent views

  • Mid-range pricing

Why?

Because they:

  • Depend on brand deals

  • Are hungry for growth

  • Reply faster

  • Value support

Manual Research Method
Search niche keywords on Instagram and YouTube.
Example: “fitness coach”, “crypto tips”, “personal finance India”.

Create a spreadsheet with:

  • Creator name

  • Platform

  • Followers

  • Average monthly views

Shortlist at least 30–50 creators.

AI & Analytics Tools

  • HypeAuditor

  • Influencity

  • Social Blade

Manual research is slower but builds real understanding.

Checklist before onboarding:

  • No fake followers

  • Minimum 100k monthly views

  • Professional communication

Step 3: Discover Brands That Are Already Spending Money

Brands that spend on ads will spend on influencers.

Find brands using:

  • Sponsored posts (#ad, #sponsored)

  • Creators’ previous brand promotions

  • Google and Meta ads

If a brand is paying for visibility, influencer marketing is the next step.

Create a brand list and update it monthly.

Step 4: Outreach That Actually Gets Replies

Approaching Creators

  • Personalized message

  • Genuine appreciation

  • Clear introduction

  • Ask for collaboration rates

Send 10 messages daily until you get responses.

Approaching Brands (This Is Critical)
Never approach brands as a “middleman”.

Always position yourself as:
Brand Partnership Manager for [Creator Name]

This single positioning trick increases reply rates massively.

Find emails via LinkedIn and brand websites.
Send 10 brand pitches daily.

Step 5: Trust First, Commission Later

In your first deal:

  • Charge zero commission

  • Offer brand the same rates the creator quoted

Why?

Because influencer marketing is a trust business.

Once the creator sees:

  • You close deals

  • You protect pricing

  • You communicate professionally

Then you introduce your commission:
10% to 30% (industry standard)

From here:

  • Creators refer you

  • Brands trust you

  • Deals repeat

The Agency Model: Where Real Money Is Made

Solo influencer marketers earn well.
Agencies earn crores.

Agencies:

  • Work directly with brands

  • Handle long-term campaigns

  • Manage creators, contracts, analytics, and reporting

Campaigns run for 6–8 months with large budgets.

Brands pay agencies.
Agencies pay creators.
Agencies keep margins.

This is a full B2B business involving:

  • Sales

  • Marketing

  • Legal contracts

  • Budget management

This is how unknown people quietly build massive wealth.

Influencer marketing is not crowded.
It is not saturated.
And it does not require fame.

It requires focus, consistency, and positioning.

If you want a full deep-dive on building an influencer marketing agency, comment “AGENCY”.

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